With “The Small Bottles” range, Ormaie now offers its collection of nine fragrances in a refillable 20ml format designed to be used at home or taken anywhere else.
For a refill that is both elegant and eco-responsible, Ormaie has developed an original alternative to usual systems: glass ampoules of the same size that are filled with perfumes.
According to the brand, the new patent-pending refill-solution, which required 24 months of development, introduces a new way of filling an empty bottle of perfume using an eco-responsible container.
“With this glass ampoule, Ormaie offers a real and previously non-existent solution to sustainability issues, which is also a considerable technical advance for the industry,” explains the brand in a statement.
Each small bottle bears the colour of the fragrance it contains with the characteristic shape of the original cap stamped in gold.
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The transformation of the perfume industry in a context of ecological transition will be one of the key topics of the next Fragrance Innovation Summit on November 30 in Paris. |
